Nitisha Agrawal is an SWA-approved screenwriter from India with over 9 years of experience. She has assisted a veteran Bollywood director in writing and direction for a feature film that is set to release next year. In addition to screenwriting, she has written various songs, including collaborations with Bollywood singer Ami Mishra and labels like Saregama. With numerous projects to her name, she is now expanding her creative endeavors with a talented team, further amplifying her creativity and vision.
our Founder
According to Greek mythology, Sisyphus, the king of Ephyra, was condemned to an eternity of futile labor: repeatedly rolling a large stone up a hill, only for it to roll back down each time he neared the summit. However, the tale took on a new meaning with Albert Camus’ The Myth of Sisyphus, in which Camus offered a fresh perspective. He suggested that Sisyphus could be seen as embracing the absurdity of his task, finding joy or meaning in the very act of defiance against an inherently meaningless existence. Camus argued that, like Sisyphus, humans must find their own purpose in life, even if it seems mundane or repetitive. Art, he implied, is one of the most beautiful ways to break free from the monotony and create meaning. Hence, ART ETC’s logo incorporates the symbol of the Myth of Sisyphus as a representation of this philosophy.
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